Feedblitz’s Online Marketing Blog is one of my favorite “must-read” resources. I subscribe and read daily. Here’s an exerpt from a recent post that warrants more discusssion:
 Specifically, David Bailey from Google shared these five tips (some obvious, some maybe not) to take advantage of the specialized results:
1. Publish high quality, well captioned images
Well captioned is key here. Don’t miss out on the alt attribute opportunity, but make sure they represent what the image shows, don’t keyword stuff image captions. Also, open a Flikr account and put your images that aren’t on your site up there!
2. Create a Google video sitemap
Or any sitemap. The key here is to have text links to all of your pages for the search engines to follow. If you have dynamic pages, this is especially important! Make sure there’s a link to your sitemap on every page…
3. Update business listings in local business center
Just posted about this. If you’re not focusing on local search, start now. It’s free and easy and becoming more and more important to being found on the web by people ready to buy! Get a gmail account and a Yahoo! account and submit your business. Also, put the address of your company in the footer or sidebar of your site and put up some real reviews - using the city names of the reviewer of your products or services.
4. Submit your feed to Google product search
Google offers a way to submit your product(s) or service(s) four different ways, individual items, a data feed of many items, a link to your on-line store or an API where you can sell right from Google results. Again, free and easy!
5. Create a high-quality company blog
Couldn’t agree more. Blogging can be so powerful and is so misunderstood by the average small business owner. Do yourself a favor, investigate the power of blogging.  A great resource is the Blogger’s Blogger Rich Brooks of flyte new media to learn more… He’s my old boss and knows more about how to make your blog a success than anyone I know.