It’s just having a conversation, and hopefully starting more conversations, about the topic you are most expert in, passionate about and building your authority and web presence at the same time.

I am using this to help ease the way for traditional marketers and small business owners into the blogosphere and on-line community participation to give them that edge, but it’s really about all your marketing efforts. Just read this article on my favorite blog, and got inspired.
Relationships and community are being enhanced and built on-line. Funny, in the 90’s, during the dot com frenzy in which I was fully entrenched, we on-line enthusiasts were accused of destroying a sense of community. Now it seems as if we’re re-establishing it in a world where it is sorely lacking. Go us!

On-line where things could be so impersonal, to have a conversation and build relationships and community is the path to success. For years now we’ve been saying product is product now. It’s the value add that makes people decide on one vendor or another. One step further, it’s the trust and familiarity with PEOPLE behind the product and service.

Let’s get involved with each other!