Feedblitz’s Online Marketing Blog is one of my favorite “must-read” resources.  I subscribe and read daily.  Here’s an exerpt from a recent post that warrants more discusssion:

 Specifically, David Bailey from Google shared these five tips (some obvious, some maybe not) to take advantage of the specialized results:

1. Publish high quality, well captioned images

Well captioned is key here.  Don’t miss out on the alt attribute opportunity, but make sure they represent what the image shows, don’t keyword stuff image captions.  Also, open a Flikr account and put your images that aren’t on your site up there!

2. Create a Google video sitemap

Or any sitemap.  The key here is to have text links to all of your pages for the search engines to follow.  If you have dynamic pages, this is especially important!  Make sure there’s a link to your sitemap on every page…

3. Update business listings in local business center

Just posted about this.  If you’re not focusing on local search, start now.  It’s free and easy and becoming more and more important to being found on the web by people ready to buy!  Get a gmail account and a Yahoo! account and submit your business.  Also, put the address of your company in the footer or sidebar of your site and put up some real reviews - using the city names of the reviewer of your products or services.

4. Submit your feed to Google product search

Google offers a way to submit your product(s) or service(s) four different ways, individual items, a data feed of many items, a link to your on-line store or an API where you can sell right from Google results.  Again, free and easy!

5. Create a high-quality company blog

Couldn’t agree more.  Blogging can be so powerful and is so misunderstood by the average small business owner.  Do yourself a favor, investigate the power of blogging.   A great resource is the Blogger’s Blogger Rich Brooks of flyte new media to learn more…  He’s my old boss and knows more about how to make your blog a success than anyone I know.

If you’re using Google at all, you’ll notice that when you search for something in a particular town, you get a map and listings that fit your search criteria in that area at the top of your search WITHOUT using the local tab.

So how do you get into the local search index?  Well, sometimes it happens naturally, putting your address in the footer or sidebar of every page of your site is a great way to make sure that happens.  Or you can get a free gmail account, login to google and go to the Local Business Center and add your business!  Simple as that.

 Yahoo has the same thing, can’t hurt to get listed there as well! 

I just watched Google’s own Adam Lasnik give an interview at the London SES.  It is gratifying to report that Google, who really founded this notion of sustainable search marketing, is continuing the trend. 

Adam Lasnik is the brains behind Google Webmaster Central and is the liaison between Google and webmasters of all shapes and sizes, keeping us all in the know about what Google would like to see us doing.  Thankfully, it all really makes sense and is sustainable.

1. With regard to use of new Flash and Ajax (Asynchronous JavaScript and XML) technologies, Adam was asked what Googles guidelines are.   The answer is go ahead and use it - it adds to the usability of the site.  Just make sure that you use <noembed> to indicates what text should be used when an embedded object can’t be viewed, and <noscript> to define an alternate content (text) if a script is NOT executed so that no matter who lands on your page, they can get the appropriate content from your flash and ajax objects.  The other important thing here is that you use the same text in those tags that you use in the object’s content and don’t use the tags to stuff keywords. 
2. Duplicate content is another hot topic covered, and one about which I have given some good advice and a little bit of wrong information as well…  Duplicate content is fine if it is inadvertant or useful to the user and is appropriately attributed to the originator.  So don’t worry about putting no follow on your printer friendly pages etc. 
3. Along with the duplicate content question, the idea of page rank sculpting came up.  Page Rank Sculpting is the act of aranging content so that pages you deem important get the best page rank, and isn’t diluted by content on other “less important” pages.  It is a fundamentally unsustainable idea, in that it will have to be rescultped as often as page priorities and algorithms change.  Achieve rank and position for important pages by linking to them from the home page and by obtaining other quality links to them.  The natural way!

What ties all of these ideas together is sustainability.  Don’t worry about the algorithms, or contriving meta information for specific keywords.  Focus on the needs and experience of the user/customer.  Provide them good and useful information in a natural and intuitive manner and you will do well.